Video is becoming an increasingly important tool for manufacturers in almost every part of their operations. And video is used extensively in some of the greatest manufacturing training programs. Video adoption rates are increasing among enterprises large and small, old and new, local and worldwide.
It’s easy to see why: today’s manufacturers are in continual motion, and they’re under more pressure than ever to satisfy rigorous requirements without pausing for a second. It’s an atmosphere where eyesight and experience are as important as raw data, and video has proven to be a valuable ally.
Video allows modern manufacturing facilities to see their operations in a way that spreadsheets cannot: it provides an objective perspective that can highlight opportunities, as well as a more visual, engaging means of connecting management and the workforce.
WHY IS VIDEO PRODUCTION POPULAR AMONG INDUSTRIAL BUYERS
If you haven’t started using video yet, as we’ve already stated, the competition may already be ahead of you. 500 million hours of video are watched on YouTube every day, and every industry must stay up with the trends in order to be visible. If you really want buyers to comprehend the power of your products, manufacturing video production is a great way to show them without having to rely on explanation documents.
Video Explanations
The purpose of an explainer video is to promote your brand or organization. It normally entails a tour of the factory, interviews with staff, and demonstrations of why you are an industry leader in your field. An explanation should provide a general summary of why what you do is superior to that of others.
Video Tutorials
If you work in a complicated sector, nothing beats showing customers real-world examples of how to utilize your products. This could be a step-by-step guide on how to install an item or a more delicate subject such as health and safety when using it.
Demonstrations Of Products
When customers buy a product that sounds amazing but they don’t know how to utilize it, they become frustrated. Although textual instructions are helpful, many people will head straight to YouTube to see a demonstration video. A successful product demo video will show how your product operates in its most basic form.
Videos For Business
A well-made corporate film is an excellent approach to acquiring new customers. They can provide purchasers with a reason to desire to work with you as a company in addition to the things you have to offer.
VIDEO FOR MANUFACTURING TRAINING:
Retaining The Knowledge Of Expert Employees
In the manufacturing business, a crisis is looming: organizations are set to lose vast amounts of institutional knowledge and subject matter expertise as veteran personnel approach retirement. Without an effective way to capture that information, businesses will only be able to watch as it walks out the door.
Increasing The Level Of Safety, Compliance, And Skills Training
Regular, detailed, and accessible training has become vital for most manufacturing businesses as processes become more complex and jobs get more involved. It’s no longer enough to leave a handbook at a worker’s desk or perform sporadic in-person sessions on a few key topics. Employees need access to as large a library of training instructions and material as they can supply in order to succeed.
Providing Support For Sales And Marketing Efforts
Most manufacturers operate in a maze of partners, distributors, sales channels, and direct customers when it comes to making a transaction. All of those prospective purchasers have distinct requirements, value different qualities, and are seeking different bargains. The only thing they have in common is that it’s becoming increasingly difficult to get any of their attention.
Increasing The Impact Of Corporate Communications
Manufacturers are in special need of a technology that may help ensure internal messages are seen, as many, if not all, of their employees, are positioned at workstations and not in front of an email inbox all day.
According to research, video can aid. Employees are 75 percent more likely to watch a video than read an email, according to Forrester. As a result, simple video presentations can be a more effective approach for manufacturers to communicate information from HR, the CEO or any other group inside the company to their employees.
NOW IS THE TIME TO SWITCH TO VIDEO!
These are just a few of the significant advantages of incorporating video into your industrial marketing plan. More and more B2B organizations are discovering the value of offering industrial video content, and if you don’t act now, you’ll be missing out on lucrative leads. In today’s fast-paced digital environment, establishing yourself as a competent thought leader who is available to your consumers is critical. Video is the future (and the present!) of marketing.