Email may not be as exciting as some of the newer digital channels, but that doesn’t mean it should be ignored. Currently, email is a popular marketing channel, and for a good reason, of course. If you aren’t already investing in an attorney email list, you may feel overwhelmed and unsure where to begin. Here are the aspects you need to know before engaging in attorney email marketing.
Lawyers use email daily and are well-versed in the mechanics of sending and receiving email. However, due to its pervasiveness, lawyers frequently become complacent about best practices for using email effectively and proficiently. If you have a well-built attorneys mailing list, you can send your marketing communications to the niche prospects easily. However, email is a useful tool for communication, but it can also be dangerous if you don’t use it judiciously.
In this article, the topics of discussion are-
- Why attorney email marketing? Let us get a brief overview
- The simple ways of Building an attorney lists
- The Advantages of Attorney Email Marketing
- A Word of Caution
Why attorney email marketing? Let us get a brief overview
If you’ve decided to put time and effort into attorney email marketing, you’ll need to think about how to build and manage your lists of attorneys as you create a nice-looking email template and sweat the details of your first message. After all, who receives your email marketing message is just as important as what it contains. Remember the “report spam” button, which allows you to ding annoying emails? Emails marked as spam can have serious consequences for the sender. Email marketing companies terminate the accounts of customers who violate their anti-spam policies.
So, what exactly is spam? Spam means the unsolicited email sent to a list of people. It is not spamming if you send an unsolicited email to a single person. However, if you are sending to a lawyers email address, email marketing sites will require you to obtain permission from the recipients. Indeed, they frequently require “double opt-in,” meaning that once subscribers choose to receive your email by subscribing or providing you with their lawyers emails, they must confirm their decision. Using an email marketing service instead of sending mass lawyer emails from your email or Outlook account will keep you from becoming an unintentional spammer. They will ensure that you understand and follow the rules of sending emails through an attorney mailing list.
The simple ways of Building an attorney lists
So, how do you build your attorney mailing list when you can’t send an email asking target recipients to subscribe? There are several methods for developing a clean, actionable attorney email address database:
- Subscribe to a website or blog- Encourage visitors to your website or blog to sign up for email messages, including special alerts, a newsletter, or event notices. You can use a variety of devices, such as a pop-up message that requests attorney emails before proceeding to read your blog or a simple subscription form.
- Social media promotion- Create your lawyer email address list by posting content to LinkedIn discussion groups, for example, with the option for people to sign up for your emails. Create a special landing page on your website for people who click on these links that clearly show where to enter their email address—rather than sending them to your home page, where they may become lost.
- Make a registration form- Post it in your office’s reception or waiting area, asking for people’s email addresses so they can receive additional information from you. Place a sign-up sheet on the nametag table at conferences where you are speaking or sponsoring, and distribute it to the audience when you speak.
- Experiment with online marketing- Look into Google Ad words or post ads on social media sites inviting clients to sign up for your newsletter or email alerts.
The Advantages of Attorney Email Marketing-
- Cost-effectiveness– Email marketing can be much more cost-effective than other marketing channels. There are no extra charges for advertising, printing, or media space.
- Permission-based – People who have actively chosen to receive email communications from you will be on your attorneys mailing list. Customers genuinely interested in your products are more likely to do business with you, thereby increasing your conversion rate.
- Customized design templates-You can send plain text, graphics, or attach files, depending on what best suits your message. Various design options allow you to convey your company’s branding.
- Conversions and increased sales – If you have a new promotion, people can immediately click on links and follow your call-to-action. Email marketing is much effective at all stages of the purchasing cycle. You can, for example, persuade someone to buy your product, nurture the customer relationship after the transaction, and encourage future purchases.
- Measurable – You can see the curve of your campaign using web analytics software. You can easily test subject lines and designs to see which works best. This enables you to improve future campaigns.
A Word of Caution
Numerous common practices can land a sender in hot water. Don’t buy lawyers email list from unidentified sources; use email lists of attorneys and lawyers from reputed email list providers or build your own list. In addition to obtaining permission to send email messages, you must ensure that your messages adhere to the federal CAN-SPAM Act. The act forbids senders from using false or misleading header information and a misleading subject line. You must identify your message as an advertisement, including your physical location, and provide recipients with the opt-out option to stop receiving future messages, among other things. The Federal Trade Commission of the United States enforces CAN-SPAM, and a summary of the act’s requirements can be found here. Email marketing requires time and attention, which attorneys don’t have much. However, the rewards can be enormous it has the potential to build an attorney email list with engaged contacts who have earned your trust and are motivated to use your services and recommend you to their network.