To create trust with leads and keep connected with prior clients, real estate professionals use auto-responders, email newsletters, and behavior-triggered emails. Any agent or broker who wants to maintain relationships and grow their business will need to invest their time, energy, and money into real estate email marketing ideas.
You’ll need the right platform to manage real estate email marketing while you figure out the best approach to do it. Unfortunately, if you don’t continuously deliver value that motivates your contacts to engage, your real estate emails may end up in spam or garbage folders. Is your real estate agent email list as active as you? Are you getting the outcomes you want from your realtor emails? If not, it’s time to step up your email marketing for real estate.
Your email list of real estate is everything. However, real estate email marketing is not only the most effective way to contact all of your current and potential clients, but it’s also the simplest and most cost-effective approach to strengthen connections with your subscribers.
If you don’t already have a great real estate email list – or if your current list is not competent enough- today’s guide will give you everything you need to develop a more effective real estate broker email list.
In this article, we will discuss these aspects-
- Why do we need to have real estate mailing lists?
- What makes your commercial real estate email list engaged?
- The 6 ways to create a list of highly engaged real-estate property emails
- Follow these best practices to boost your real estate email marketing
- Add value to your campaigns by creating your realtor lists
Why do we need to have a real estate agent email list database?
There is no better way that allows you to stay in touch with existing clients and potential prospects while driving sales and increasing customer loyalty. So, if you don’t already have an exclusive real estate email address, that’s the first thing you should do today. However, what if you already own one? Do you have an active and engaged Real Estate Email Marketing List? This is the more crucial question. The majority of real estate agents are masters at obtaining contact information. What matters most, however, is what happens after this grab. Many realtors lists, for example, fail to nurture the leads they create via email and then wonder why they never become appointments. However, if your contacts cease hearing from you or don’t find the content you’re sending via email intriguing, they’ll either stop checking your emails or find another agent who better knows their needs. You’ll notice the following if your lists of real estate agents are unengaged and stagnant:
- Open rates are low.
- Click-through rates are even lower.
- Unsubscribe rates are higher than normal.
What makes your commercial real estate email list engaged?
You’re aware of how competitive the real estate market is. Thousands of other agents in your area compete for your potential clients attention. The stakes are considerably higher if you’re in a very competitive real estate market. You need to hold a list of realtors who will provide value and attract subscribers. So, how’s it going? Are you delivering the goods?
The intriguing factors that make an email list of real estate agents engaged are-
- Subscribers open your emails and respond to your calls to action.
- Clients keep coming back to you for assistance.
- You frequently obtain referrals from your contacts.
- The majority of your email leads become appointments.
- You’ve accumulated so many customer testimonials that you’re at a loss on what to do with them.
If your list of real estate agents isn’t bringing better ROI, it’s time to check its credibility.
Prospects on real estate agent email lists can help shape the performance of your marketing campaigns, regardless of the size of your company. Performance indicators that are simple to analyze, such as open email rate, click-through rate, and conversion rate, provide marketers with useful information about what they’re doing properly and what needs to be tweaked. Marketers can determine whether their audience is interested in the material they’re generating by assessing the email click-through rate or open-to-click ratio, for example. A/B testing email subject lines such as “20% Off” vs. “Free Shipping” might reveal more about what type of value proposition resonates most with your clients.
The 6 ways to create a list of highly engaged real-estate property emails
- Employ integrated signup forms
Integrated signup forms are one of the most well-known methods for gaining email subscribers. Static integrated forms should be put in obvious areas such as headers, footers, sidebars, and splash pages on high-traffic pages. Embedded forms have the advantage of being non-intrusive. They act as a gentle reminder to visitors that they only have the option of signing up.
- Introduce the concept of gamification
The concept of using interactive elements of gameplay to increase participation with a lead capture form is known as gamification in building a realtor email list. Quizzes, tests, surveys, spin-to-win pop-ups, and scratchcards are all examples of gamification. Exclusive prizes, such as 10-50% discounts or other freebies, are available through gamification, which buyers must claim by submitting their email addresses. Customers are enticed by gifts that appear to be simple to obtain. Visitors who believe they are getting something for nothing will be enthralled by this and will eagerly sign up to take advantage.
- Design and build squeeze pages
A squeeze page is a term you might not be familiar with. On the other hand, it is a specific lead capture landing page designed to “squeeze” information from a visitor by restricting access to desired content or offer by placing it behind a so-called gate, i.e., a lead capture form. Their primary aim is to collect visitor information, so you don’t have to worry about much else as long as their high conversion rate. You can, however, include a link to the homepage or product category pages if you want visitors to be able to browse other pages as well.
- Make a strong call to action
Your realtor emails should end with a visible call to action (CTA) that asks readers to take some form of action, just like other successful real estate marketing ideas. Even if the primary goal of your email isn’t to make a sale, it’s still an opportunity to interact with each of your contacts. Your CTA may be a request for a phone call, a meeting, a LinkedIn connection, or a simple question to respond to. Make sure your CTA is relevant to your email content and simple to use for your lead.
- Create a landing page to encourage people to join your database of real estate
Instead of sending current and potential customers to your website or Facebook page, where they’ll be distracted by other CTAs, you should send them to a dedicated email signup landing page for your newsletter or list of realtors. The sole purpose of this standalone page should be to collect email opt-ins. Will you send out a newsletter with new real estate listings as they become available? Should subscribers expect to hear just about homes that have recently sold in the area? Or do you intend to send a report with a free property value so the prospect can estimate how much their house is worth?
- Content marketing
You undoubtedly already know how powerful content marketing can be, whether you’re a newbie or a veteran master. By drawing visitors to your content and then requesting them to join your email lists for real estate agents, content marketing indirectly develops your list. Through this method, you can welcome folks to join the blog and let them obtain access by giving their name and email address.
Follow these best practices to boost your real estate email marketing
You’ll need to master some basic real estate email best practices before moving on to more complex techniques:
- To comply with anti-spam rules, always provide a link to unsubscribe from your real estate emails and your office address (and pray no one hits it!).
- Consistency is important but never upset your subscribers. Every day, week, or month, your subscribers will expect your emails around the same time.
- Maintain a consistent delivery schedule, but avoid sending too many emails daily to avoid unsubscribes. Schedule your emails for when your recipients are most likely to read them. Sending too early or late in the day, as well as during your subscribers’ busiest times of the week, should be avoided.
- To avoid confusing your subscribers, stick to just one call to action. Give them a single assignment, and you’ll have a better probability of them completing it. Don’t tell them to look at your new real estate listings, follow you on Instagram, or read your blog on house inspections.
Once you’ve mastered those, you’ll also want to put these next suggestions into practice.
Add value to your campaigns by creating your realtor lists
For thousands of real estate agents and brokers, email marketing is an exceptionally efficient marketing medium that is reasonably easy to get started with. However, there are a few mistakes you may do that will keep you from achieving the greatest outcomes, one of which is breaking the CAN-SPAM laws. The Can-Spam Act is a stringent set of laws governing advertising and marketing, and breaking it can result in fines of tens of thousands of dollars. These spam regulations make it crystal clear that you are not allowed to market to real estate email addresses obtained without the recipient’s agreement. As a realtor, scaling your marketing efforts and growing your real estate firm with inbound emails has never been easier. Even if you’ve never done it, you’ll be ready to establish an engaged list of real estate subscribers after reading today’s guide.