Digital Marketing is surely ruling the world of markets of the 21st century. Due to the pandemic situation or lockdown, people started preferring online deals. Most of the offline businesses are turned into online businesses. Digital-Marketing is an essential resource to survive in the world of online business. But what is digital marketing? It isn’t a new concept to most of us. We all have heard about it. It is the process of promoting and selling products and services using a digital platform.
For making the business online a website must be developed, and the company must approach Matebiz, Website Development Company to promote their products. A skilled person creates a website while keeping all types of SEO in mind and how to use them to benefit your business.
Things a professional website must include:
- Web designs that are bewitching to the eye.
- Content should be organized properly.
- Simple navigation from one section to the next.
- Creating a website that is both interactive and enjoyable to use.
- Producing high-quality, user-friendly material.
The languages that are needed for website development:
To start Digital Marketing Services, one must host a website to promote their business online. To create the website some scripting languages must be used. They are:
- HTML
- CSS
- JavaScript
- PHP
HTML: HTML defines a website’s basic framework, or foundation, on which everything else is built. It is made up of blocks that define the layout, format, and important components of a page. Even if a website is totally created in HTML, it will be only a simple site with no functionality unless it is extended with CSS and JavaScript. Even minor style changes, such as changing the colour of a button, necessitate a lot of coding when done solely with HTML.
CSS: CSS (Cascading Style Sheets) is a method of styling a website’s content with a limited collection of files that are shared across the entire site. This way, whenever a change needs to be made, such as changing the colour of all the buttons on every page of the website, a web developer simply has to alter one CSS file.
JavaScript: The interactivity of many different website elements is handled by the JavaScript programming language. It can be used to add animations, games, and other interactive components to icons and drop-down menus, as well as to create effects that change the appearance of icons and drop-down menus.
PHP: PHP stands for Hypertext Preprocessor. It is a server-side scripting language. It’s simple to embed with HTML files. PHP files can also contain HTML coding. PHP scripts are run on the server, whereas HTML codes are run directly in the browser.
Mainly a website consists of three main languages i.e., HTML (HyperText Markup Language), CSS (Cascade Style Sheets), and JavaScript. These 3 languages make the frontend of the website through which the clients can interact. For the backend, we need to use MYSQL. MYSQL is used to store the data related to the customers’ information or the information related to the products in the database. To connect frontend and backend we need to use PHP (HyperText preprocessor).
But what is the difference between Frontend and Backend web development?
The most commonly used phrases in web development are frontend and backend. These terms are important in web development, but they are not interchangeable. To increase the website’s functionality, each side must communicate and collaborate efficiently as a single unit.
Front end: The front end of a website is the section with which the user interacts directly. The ‘client side’ of an application is another term for it. It covers all of the elements that users interact with directly, such as text colours and styles, photos, graphs and tables, buttons, colours, and the navigation menu. The languages utilised in front end development are HTML, CSS, and JavaScript. Front End developers are responsible for the structure, design, behaviour, and content of everything that appears on browser displays when websites, web applications, or mobile apps are launched. Two of the Front End’s key goals are responsiveness and performance.
Backend: The server-side of a website is referred to as the backend. It organises and stores data, as well as ensuring that everything on the client side of the website functions properly. It’s the section of the website you can’t see or interact with. It’s the section of the programme that doesn’t deal directly with users. Through a front-end application, users can get an indirect view of the components and attributes created by backend designers.It’s the part of the software that doesn’t interact with users directly. Users have indirect access to the pieces and attributes established by backend designers via a front-end application. The backend includes activities such as writing APIs, creating libraries, and working with system components without user interfaces or even scientific programming systems.
To start the Digital Marketing Services one must has to appoint a full stack developer- a person who did mastery in both frontend and backend development of the website from a well-known Website Development Company. In order to give a good start in online business.
