In the success of any business, its online presence plays a very important role. For bolstering the public image of a company, using a strategy of online reputation management can be very effective. The various benefits of ORM are:
- It helps in building trust
- It helps in reinforcing the image of your brand
- Your business can grab the attention of internet-savvy and younger people by using the strategy of ORM
- ORM will help your business in retaining customers
- It will help in improving your rankings in the search engines
- By following the strategy of ORM you can stay ahead of your competitors
- It offers advertising that is cost-free
Why ORM is so important for businesses?
For improving and maintaining the online image of your business you can use various strategies and tools of SEO, public relations and digital marketing in a combined form known as online reputation management. The online reputation of your business can cultivate in a positive manner with the help of a game plan that ORM provides. Your business can get positive reviews online with the help of ORM.
How can you improve the online reputation of your company?
A customer may lose interest in a business after seeing a negative review about it. For improving the online reputation of your company, you can take various steps that are as follows:
1.Perform an evaluation of the online reputation of your business – If on Google you will enter the name of your company then this will help in evaluating the online reputation of your company in an easy way. Most users on Google take interest in clicking the top three results of the page.
Will there be any impact on your business by these results? Will you be able to win the trust of the users who review these results? Do you think that these users will take interest in doing business with your company? Is the web page showing everything about your business or is it missing something? Is there a requirement for any change?
2.Use social media in an active manner – If you want to give information about your company values to customers then by using social media in an active manner you can do this. For getting new customers, retaining existing customers and personalizing your company you need to remain active on social media.
3.Enhance the visibility of your business – Normally when people search for something online then they see only the first web page and don’t go to the second page. So, if in the search results your site is located on the first page then it can be very beneficial to you. By claiming your Google My Business Profile, you can enhance the visibility of your business website.
4.Focus on creating content that is positive – Make sure that your online presence is active as this will help in engaging more and more customers. There may be several pages of social media that your company uses and, on these pages, you have to post information that is relevant.
If you will write a blog about your company then your rankings on Google can improve. On various platforms of social media, you can share your blog to show the expertise of your company.
5.Try to suppress the content that is negative or remove it – By suppressing or removing the negative content you can avoid the possibility of the loss of user’s interest in your site.
6.Ask customers and clients to leave reviews – For the visibility and brand of your company, there is a lot of importance of online reviews. When your families and friends recommend you something then you trust it. Similarly, after seeing the online reviews about a business a large number of consumers nearly 80 % start trusting it. When for leaving reviews, you will ask your customers then 70 % of them will do it. So, start asking every customer to leave reviews.
Which tools are right for ORM?
- Tools that monitor reputation – On Google Alerts you can sign up without paying any money. For the review, post or article you will get a link and an email notification just after you see your keywords online. Talkwalker Alerts and Awario are some other tools of monitoring that do not require any money to be paid.
- Tools of Social Media “Buzz” – The mentions of social media are normally not captured by Google searches. For tracking hits of social media, you can use Sprout Social and Mention which are good tools.
- Tools of Review Solicitation – If you take interest in making the process of leaving reviews simple for customers then you can use Birdeye and ReviewInc which are some very good services.
- Tools for managing reviews – For managing reviews you can use Podium and Swell which are useful tools. These tools will also help in communicating with clients.
If you want to influence and improve the way the public perceives your brand then take the help of reputation management services.