All of the uses I’ll show you shortly have one thing in common: they combine two crucial factors for a successful pop-up: precise timing and the proper message (micro-copy at the right time and place will do wonders). Correct application of the tools I’ll show you will improve your communication with customers and, as a result, increase your store’s profit.
1. Combating Cart Abandoners – Lowering Site Churn:
Regardless of the niche in which your online store operates, one of the most significant issues in the field of e-commerce is consumers who add items to a shopping cart but do not proceed to the payment stage. In professional lingo, these users are referred to as “cart abandoners,” and every marketer is continually looking for techniques to assist lower the rate of cart abandonment. Exit intent pop-ups, fortunately, are a perfect answer to the problem.
You can approach those users who try to depart the cart at the correct time and offer them a solution by combining a pop-up that is active when leaving the window and is only applied in the shopping cart. A big portion of people abandoning their carts do so due to shipping costs; you can take advantage of this by offering a shipping discount coupon.
2. Just-In-Time Updates on Your New Products or Deals:
You’ve just released a new product and want to inform all of your relevant users about it. Aside from refreshing your e-mail list, employing a pop-up is one of the finest ways to keep your users up to date. Users that belong to a specified category on your online store, or all users, can be updated. Do you have a new promotional offer? It’s important that your visitors are aware of it!
3. Buy Now! – generate a sense of urgency using pop-ups with a limited time to act:
you’re certainly familiar with Cyber Monday, Black Friday, and other sales occasions when the time to act is limited to a specific timeframe. It turns out that when there is a deadline on the horizon, our minds work differently. Creating a sense of urgency encourages us to take advantage of chances and make quicker judgments. You can exploit this conditioning by offering exceptional bargains with a short deadline for fulfillment (a few hours/days). Users who are aware that they have a one-time opportunity are far more likely to convert.
4. Promote Relevant Products to Your Customers:
Pop-ups are a great way to recommend relevant products to visitors. Visitors to a specific page could be interested in other products, so why not inform them? Users will appreciate your recommendations as long as they are relevant, and will reward you by boosting your sales share.
5. You’ll Never Get a Second Chance to Make a First Impression – Build Your E-Mail List:
Have you ever heard the phrase “you’ll never get a second chance to make a first impression”? Well, by judiciously employing pop-ups, you will be able to re-engage your users and pique their interest in something unique you have to offer. Most visitors will forget about you unless they manage to stumble across you again after leaving your website without purchasing a thing. Pop-ups are most commonly used today to add users to your e-mail list. You can e-mail a user once they provide you their e-mail address to keep the relationship alive. You might also add the user to your CRM system directly.
6. Marketing Message Targeting by Advertising Channel:
What if you could send your target audience a different marketing message depending on the source of their traffic or their level of interest in specific products? It is now possible and simple to accomplish! You can send a separate message to visitors who come from Google and a different message to visitors who come from Facebook using smart targeting. You may also use better segmentation to send a customized message to visitors who come from a specific website – for example, you could offer them a special advantage and improve your relationship with them.
Using segmentation based on the source of traffic can assist you in delivering the most precise and correct message to each individual user.
7. Communicate with Your Customers:
Your visitors demand personalized service; the era of faceless corporations is past; your visitors want to know who is behind the brand name.
Your visitors are likely to have a number of reservations about your online store. Consider it this way: you’re asking your visitors to put their trust in you by providing their payment card information and ensuring that the product will arrive as promised on the website. Displaying a pop-up for technical assistance or a virtual chat at the appropriate time will allow your visitors to speak with a live person and receive a thorough response to all of the concerns that are preventing them from purchasing.
Summary
Over the last few years, pop-ups have been increasingly popular, and e-commerce businesses that understand the possibilities of employing pop-ups appropriately have seen considerable increases in conversion rates. Don’t be scared to think outside the box; the appropriate message delivered at the right moment can work miracles.
Pop-ups are an excellent way to communicate with visitors; utilize them to offer something relevant based on the type of visitor and their behavior on the site.
Use A/B TESTING to identify the phrases, ideas, and ideal timing for a winning conversion rate after you’ve entered the loop.
Source: website builder