In recent years growth has been seen in the industry of podcasting. On Google, Stitchery Radio, Spotify, Apple and several other platforms you can launch your podcast. Today a large number of individuals are taking an interest to listen to podcasts. Now look at some stats:
- In 2018, 57 million Americans were listening to the podcasts.
- In 2019, this number rose to 90 million.
As the number of podcast listeners is increasing, the competition is also increasing. When so many podcasts are available online then why would people take interest in listening to your show only? But you can make effort to grow your podcast listeners.
In this post, I am going to describe 10 ways to grow your podcast audience.
1.Promote your show by inviting well-known guests to it – The best promoters of your show are your guests. If you want more and more people to be aware of your show and subscribe to it then you can do this by inviting those people on your show that can help you in doing this. Here it will be much better to invite those people as guests whom you know very well who are having a huge audience of their own. They will help in growing your podcast listeners. These people can be industry experts, celebrities or influencers.
2.Focus on building your audience – If you will build your audience then they will not only listen to your show but promote it too. Here we are not saying that you have to build your audience via your show. On your website, you can build your audience and they will help in increasing your audience engagement. After having a sufficient number of loyal followers, expanding the target audience will become easier for you.
3.Involve your listeners – By involving listeners, you can increase their engagement in your show. For asking the questions related to your show and giving opinions about it you should encourage your podcast listeners. With this, the listeners will think that they are participating in the podcast. By asking questions the listeners will help you in gaining your podcast audience.
4.Visit other podcasts as a guest – If you want to grow your podcast network by connecting with more and more people then visit other shows as a guest and promote your own show. To grow your listeners, you need to create killer content. If you will participate in different shows that are popular then you can make a large number of people aware of your show.
5.Release fresh episodes on a consistent basis – By releasing new episodes on a consistent basis like once in a week you can generate interest in the listeners towards your show and they may start waiting for your show. When they will listen to your every new episode then they will become your loyal audience.
6.Use several other channels to promote your show – When you will use a number of other channels to promote your show then this will help in spreading the information about your show. Your email list, social media account and blog are the various channels where you can promote your show. You can also take the help of social ads for driving traffic to your landing page. Facebook Ads and Google AdWords are some other channels.
7.Try to post relevant content at the right time – There are a lot of things in which the people take interest and if on these things (topics) you will create your show then many people will like to listen to your show. These things can be related to the different types of industries and the latest trends. With this strategy, you can keep your current subscribers engaged and attract new listeners.
8.Instead of broadcasting do conversations – If you want to gain the listeners of your show then instead of giving monologues to them start exchanging opinions and conversations with them. Broadcasting cannot provide you that much help which conversations can do for you. You have to make the listeners feel that they are involved in the creation of the show, only then they will continue listening to the show and that can be made possible by starting conversations with them. They will remain engaged through conversations.
9.Use social media to promote your show – For increasing the popularity of your show, promoting it on social media is a good idea. People can easily hear and see your show on social media. So, if on Facebook, LinkedIn and Twitter you will post your show then this will definitely work.
10.Organize contests and giveaways – Your show can go viral if you will grab the attention of the people towards it by organizing contests and giveaways. Various people may be supporting your campaign and you can show your gratitude to them with the help of giveaways.
For those who take interest in getting various services of digital marketing like pay-per-click, SEO and web design, it will be right to take help from a Digital Marketing Company.