Developing an effective social media strategy requires a comprehensive approach, and many organizations fall somewhere in between. A social media advertising firm can help you define a social media strategy that’s best suited to your needs and goals, and many will do so at no charge if you’re a serious customer. The key is matching your company’s target clientele with the firm’s. Consider these three factors to find the right firm for your needs.
Finding the right talent for a social media advertising firm
While level 3 marketing may involve chasing new trends and responding to crises, it can be weighed down by day-to-day execution. While you may need a full-time social media manager, you might also be able to make do with a small army of part-time specialists or a summer intern. If you’re in the market for a social media advertising specialist, follow these tips:
Analyzing case studies
Before you decide to hire a social media marketing firm, consider reading its case studies. These studies highlight their clients’ results and ROI. Some case studies include both text and visuals, such as video clips and quotes. Whether you prefer text-based or multimedia case studies, make sure you get the information you need in a brief and easily digestible format. Here are three tips on analyzing case studies:
The first thing to do when analyzing case studies is to find out what the client got out of the experience. Do they highlight the platform’s features? Are they relevant to your business? Are they well-written? What kind of information is included? Does the case study focus on a specific audience or industry? If so, the firm is probably not the best fit for you. Look for case studies with quotes from the client, as well as details about the platform.
Tracking metrics
There are several metrics you can track when hiring a social media advertising firm. The most important are engagement and performance, impressions and reach, and share of voice. While all of these metrics are important, you should also take into account your business goals and how they might be affected by social media advertising. To help you decide which metrics to track, here are some basic examples. Follow these steps to ensure your social media advertising campaign is successful.
Engagement metrics can tell you whether a certain post is engaging or if it’s just being viewed by a large audience. If a post is generating more impressions than engagement, that might mean it’s engaging enough to draw in your target audience. Similarly, low engagement can indicate that the content is not resonating with your target audience.
Engagement
If you’re hiring a social media advertising firm to manage your content, tracking metrics for engagement will help you measure their effectiveness. For example, a social media advertising firm should have expertise in mobile PPC and voice searching. This is a crucial area of expertise and should be included in your vendor evaluation process. The right people have a proven track record of success. However, it is still important to hire a company that is well-versed in various techniques and technologies.