Shooting videos for social media will strengthen your brand image and increase your interactions and help you reach new target audiences. So, what should you do, and what tips should you focus on to shoot a video?
Instagram story videos
Let your followers be the first to see a new product line or product line. Because Instagram stories are time-sensitive, you can get the perfect opportunity to promote your products with limited-time offers.
Once your stories grab your audience’s attention, you can reveal the people behind your brand. It will add a friendly touch to your marketing efforts.
Open live stream
The instant nature of the stories makes them perfect for documenting events. Capture critical moments on video and share them with your followers in stories so your audience can feel like they’re there.
You can take this one step further by going live so your viewers can watch it in real-time.
Instagram timeline videos
Timeline videos on Instagram play automatically for up to 60 seconds. You can use them in the following ways:
Highlight your product
When creating your product’s video, focus on the essentials, and it will help you arouse interest among your potential customers. You can use a professional video editing tool to make your videos more eye-catching.
Use the 4:5 ratio
You can create timeline videos in portrait rather than square format, as they take up the most space on a phone screen when people scroll through their feeds. Whether your video is square or landscape, you’re more likely to grab attention in the time it takes to pass.
Create an ad
Instagram ads are an ideal way to showcase your products artistically. Your commercial ads can be emotional, inspiring, or entertaining. Always use subtitles on your videos because some viewers may not have the opportunity to turn up the volume. So make sure your ads are easy to understand, even with the sound turned off.
Create visual style
You have to create an Instagram video that stands out from the crowd in the competitive world. Most businesses shoot high-contrast videos, but you can try something different. For example, you can create both static and clean video footage.
Do some testing to find out which technique will work for you. Vertical videos were once thought to be the wrong aesthetic choice. However, with the popularity of vertical mobile devices, numerous social networking platforms have adapted their user experiences. So if you notice your competitors are using horizontal videos, you can shoot your ads vertically. Vertical videos take up the entire screen; therefore, you can offer viewers a more immersive experience.
Apart from that, you can choose funny titles for your videos. You have to be descriptive and let people know what the video is about.
Use the right hashtags
The more relevant your hashtags are, the better they will help your business. Choosing a suitable hashtag makes it easier for your potential customers to find your Instagram posts.
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