How does your business communicate its message to the world? The sign that your customers see when they enter your store or office gives them the first impression of what you offer and what your brand represents.
A lot of thought goes into a good logo and tagline, but less attention is paid to the signage that sets it all in motion.
Did you know that most people take in an average of 8-9 pieces of information about an establishment before even going inside? Don’t leave yours up to chance – make sure it says exactly what you want it to say!
Don’t have time for branding?
Most startups think they are too busy to spend time branding their company. In reality, you will always be too busy unless you take time to brand your business properly.
To ensure that your marketing efforts will bear fruit, you must get yourself branded in a way that captures what it is that you want to stand for.
You need a strong brand promise so people know why they should care about what it is you do and how your offerings are different from everybody else’s offerings.
At Neo Sign we can help with custom Neon signs Canada, custom Neon LED signs Canada and custom Neon signs Toronto!
In fact if it is signs of any kind we can assist! From sign design and print, installation to digital printing and consultation services! Contact us today to learn more!
The whole world is watching you
Social media is a powerful way to gain customers, but in order to attract and retain them, you need consistent branding throughout your marketing channels.
Custom Neon signs Canada is ideal for places like storefronts because they’re visible from both sides of a street and in any weather conditions.
We can help you create custom Neon signs or LED signs that reflect your business’s core message. (More here) …
Make sure your brand reflects what you do
Do you know what a brand is and how it can help your business succeed? There’s no doubt that branding and design are an important part of how consumers view you.
People need to connect with your brand to trust it, but they need a reason to. If you’re struggling with coming up with a tagline or logo that represents what you do or want, consider asking for help!
That’s where we come in; whether you need a custom Neon LED sign, custom Neon signs Canada or just some advice on starting up your new business, we have lots of ideas and solutions.
We can also create one-of-a-kind LED sign designs for every industry imaginable!
Your business needs cohesive branding
Do you want your clients to remember you as a go-to for your services? Then you need cohesive branding. We often see clients trying to create impact with one-off marketing, but really, it’s all about creating long-term memories.
A beautiful custom Neon LED sign is an example of solid cohesive branding—it’s memorable and stands out because it represents your business beautifully.
That’s why we offer customizable custom Neon signs Canada and we’ll help ensure that your brand is recognizable from afar, even without words. Get started today!
Think before you make a big change
We live in a society that embraces change, but it doesn’t always have to be a change for change’s sake.
If you have an idea or image of what you want your brand to be, think before you make a big change.
Take a little time and do some market research on how others are doing things before making any adjustments.
Having your own unique flair is great; not everyone has to be copying each other’s techniques and styles.
That being said, if something isn’t working for you or your business, it could be time for an adjustment.
Examine what works and what doesn’t work
In business, it’s easy to get caught up in what you’re doing. But it’s important to make time and energy for reflection, too.
At its core, impactful branding is all about making sure that your brand is working as hard as it can for you.
Think about how you want your customers to feel and what you want them to know or understand when they think of your brand or business.
If they aren’t going to remember anything specific—your name, logo or specific product offerings—then there’s a problem with how you’re branding yourself.
One of a great way to work on your branding efforts is by creating an effective brand statement that encapsulates exactly what makes your business unique and different from others like it.
Research other successful brands
When it comes to any business venture, one of your most important assets is already there: a company that’s already succeeded.
Successful brands don’t just happen—someone put in a lot of hard work and careful planning to make them what they are today. It can help to look at other brands and see how they do things. Look at every element of their marketing approach, from branding to their website content. And design, and ask yourself if your business could benefit from using similar tactics.
Even small changes like changing your logo or adding a certain color scheme can make a big difference in brand recognition among potential customers. So always keep an eye out for inspiration when building your own company’s identity.
Test first before investing
It’s important to consider how your custom neon signs will impact your business as a whole, but you also need to make sure it’s well within your budget.
If you start ordering custom neon signs and aren’t sure how people will react, it could end up costing you more money if customers shy away from them.
Focus on creating a few prototypes first to get feedback from potential customers. Test out different designs and see what kind of response you get.
This is a great way to identify customer preference and eliminate costly mistakes before putting in an order for mass production.
Your custom LED sign company can assist with making mockups that are representative of what you have in mind for your signage.
These mockups are typically a fraction of the cost when compared to actual production, so it’s smart to run these tests prior to investing in bulk orders.
With some simple design sketches or computer renderings, most custom neon signs companies can create 3D digital images that simulate exactly how your final product will look and feel.
After testing has been completed and feedback has been given, finalize design details so that you know exactly what your brand new custom neon signs should look like when they arrive at your door! Our company specializes in building custom Neon Signs Canada. Check us out!