Of course, increasing your impressions and views on Instagram is not as easy as it was earlier before. There are almost more than two billion Instagram users and more than 25 million different businesses making efforts to have more customers to their business pages so they can get some attention from their targeted audiences.
Other than this, the constantly-changing algorithm of Instagram makes it a little harder and more complicated for businesses to reach their targeted audiences, no matter what region they need to target the most for selling their products and services.
So, this article will highlight some of the most effective techniques that you may use to beat and win this Instagram search algorithm and competition to have more views, reach and boost your engagements on your Instagram account.
Share carousel & video posts:
According to one report, video content on Instagram generates 49% more interactions than the posts that feature pictures. Along with that, videos also make 19.4% more engagements and interactions as compared to other content you share on your business page or personal profile.
You might want to give it a try if you do not post enough videos at the moment. Create how-to tutorials to get the most views, as a survey reveals that consumers want to watch this sort of material the most.
Creating video material might take a long time, but with software like ‘Beatflyer,’ you can cut down on the time it takes. It offers themes and an easy-to-use editor that make creating videos simple for everyone.
Post daily:
Remember that whether you have a personal profile or a business one, people who follow your account always want to listen to something from you every day – means the new updates regarding you or your business. Therefore, make your content strategy to post regular something interesting about your brand, so your fan following keeps engaged with your profile and knows something new every day whenever they come to your profile or scroll their feeds on Instagram.
Use more hashtags
Instagram is one of the social media channels flooded with the hashtags that people use with their posts and content to broaden their reach. Adding the trending hashtags on the posts makes other people come and view your content. It is most beneficial when you have a business profile. However, you need to make sure, at the same time, that the hashtags you use are the trending ones, as well as relevant to your business as well.
Be a part of the pods.
Pods are basically also known as the Instagram engagement groups – they are the communities where users comment and like posts of each other. The platform itself frowns on all these communities; however, multiple power users always try to take advantage to increase their reach to their targeted audience.
If you want to search for the best pods, you need to type in the keywords that are relevant to certain engagement groups and niches. If you find anything relevant, be a part of the group.
Have more followers:
With more followers, you’ll automatically reach more people. You may also measure the percentage of your impressions/reach by dividing the average number of impressions each post by the number of followers you have and multiplying by 100. Even while the rate will drop, the overall number of impressions you receive will grow since you will have a much larger following.
Here are some of the few tips that you can follow to increase the number of views on the content you post on your profile:
- Run various contests
- Make a good profile
- Engage with other users
Choose the best time to post:
When it comes to generating more social media impressions and interactions, timing is crucial. More people will likely be able to reach out to your posts if you publish them at the right time. For this purpose, it is always best to do thorough research and analysis about your targeted people and only then make the posts when they are most active so you may get more engagements.
Make a habit of scheduling during these times. You might also want to try posting during less popular times every now and again because most of the top accounts will normally post at the most popular periods. You can have less competition if you publish during a less popular time.