Online communication channels accept all types of content, from text to different graphic or audiovisual resources.
In order to enhance your content marketing strategy, it is essential that you consider what you can offer graphically and know how to play with the elements of visual communication.
Why should you use graphic resources?
Taking advantage of the potential of visual resources to reach more people is key to making the efforts you make producing content profitable. Apart from this, bothering to locate the best graphic resources and incorporate them to produce visual content can bring you benefits such as: attracting the attention of users but also standing out from the competition. While the text is forgotten, the images are remembered longer When you want to share information that is more difficult with words, images can always help you convey the information better.
After all, what you achieve by applying quality graphic resources is reaching a wider audience with more attractive messages.
What types are there and where to find them
Graphic resources can be vector illustrations, visual patterns, or graphic symbols that are used to visually manifest information and are often accompanied by a textual explanation.
Below, you will see some of the best graphic resources with which you could work your visual content and where to locate them, and how to maximize their benefits with the right tools.
Images, icons, and vector illustrations
The most used graphic resources are images, followed by icons and illustrations. All these visual communication elements can work together and facilitate more complex concepts and ideas. They are also handy, especially icons, to represent information that users are already used to. For example, an icon with an envelope is easily understood as an email or Contact button.
Some of the best image banks where you can find this type of element, both free and in a premium version, are:
- Shutterstock: It has more than 100 million graphic resources.
- Fotolia: It is characterized by its royalty-free content.
- Pixabay: It has free content for commercial use.
Symbols, stickers, emojis, and emoticons
In the group of emoticons for social networks and other graphic elements, we also find other symbols and stickers that, little by little, take more ground in communication on social networks. Properly using these graphic resources in your communications and visual content will transmit your messages much better.
Banners and sliders
Other beneficial elements in online communication are banners and sliders. These are resources aimed at web pages, blogs, or newsletters rather than social networks, although they are used for all channels. These graphic resources serve mainly to promote the content, either within the website itself or in other communication channels.
Although you can work on them from scratch with graphic design and illustration programs (such as the Adobe or Gimp package), there are online tools that will help you achieve a good finish without having advanced knowledge:
- Bannersnack: For the creation of professional banners.
- FotoJet: It allows you to work for YouTube banners.
- Canva: Online design program with a wide variety of pre-designed templates.