Google Shopping Ads Management Services Agency is not only the largest search engine in the world but also offers entrepreneurs many opportunities to market their offerings Google Shopping is a platform where advertisers can display their products to draw attention to their shop. This article is about this platform. Find out everything you need to know about Google Shopping and how you can use it to promote your online shop.
What is Google Shopping?
In a way, Google Shopping is a search engine for online shopping. Online shoppers enter a product name or product description in the search bar and google then presents them with corresponding products sold by various online retailers. Users can search for their desired products in the normal Google search bar and then Click on " Shopping" The tab is located directly below the search bar on the right. All products displayed in the shopping bar are paid advertising; below that are the normal “standard” results.
Google Shopping is not a kind of marketplace or a large online shop, but an overview of search results, which in turn lead to the product pages of the individual online shops. Just like in Google Ads, merchants who want to appear in Google Shopping search results bid for positioning and pay for each click from visitors who click on the ad.
Why should you use Google Shopping?
You probably already know that Google is the most popular and largest search engine in the world. It should therefore certainly be worthwhile for you and your online shop to have your products displayed there. When searching, online shoppers not only see an image of the product but also the price directly. Often even the Google star rating for the individual products can be seen. This makes Google Shopping Ads Management Services Agency a kind of price and product comparison site.
In addition, these ads are sometimes displayed above the organic search results and usually also above the conventional text ads when Google users are on the normal search overview page. In this way, users who may not have explicitly intended to shop will also become aware of your products. In addition, during the Corona crisis, Google decided to offer online retailers a free opportunity to advertise their products.
How is Google Shopping set up?
To be able to use Google Shopping Ads Management Services Agency, you need a Google account to then be able to log in to the Google services Merchant Center and Google Ads You then use these services to upload your product data, among other things, and plan your campaigns and advertisements. Getting started with Google Shopping is comparatively easy. Nevertheless, you should know that the settings and options in Google Shopping are very diverse.
Merchant Center and Google Ads
First, you need to create an account in Merchant Center. Here you must then verify the domain of your website and enter data about your company and your shop. Now a matter of linking your Merchant Center account to your Google Ads account. The two services work together in a way: the Merchant Center is mainly used to collect
your data (e.g. that of your products), while you plan your shopping ads with Google Ads.
Product Feeds
These are transmitted in the form of so-called feeds. To do this, you should first add at least one product to Merchant Center. You can create a product feed. This feed can be sent to Google in various forms (e.g. in the form of a Google spreadsheet). The feed then contains various information about your products such as the respective product identification, the product description, and the availability.
Create ads on Google Shopping
You can choose from different campaign types. Then select a shopping campaign in the settings. Follow the settings and set up this campaign similar to traditional Google Ads campaigns. After the campaign has been saved, it is still authorized by Google. Once this is done, you can create the first product pages. If you want to know more about how to set up Google Shopping, we recommend our free guide “Google Shopping basic settings: explained step by step”.
Optimizing your ads on Google
Even if you have now completed the basic settings for Google Shopping, there are still opportunities for optimization.
For example, you can choose a specific bid strategy or change your previous one. Google also offers you intelligent and automated strategies here, so that you only have to take care of the bare minimum yourself. If that sounds interesting to you, then you should consider using a Smart Bidding bid strategy. You can also optimize your bids specifically. To do this, Google offers you various settings that can help you get more out of your ads.