Out of every marketing tool in a brand’s marketing arsenal, the validation of its customers surpasses everything else. Even though there are various other platforms for going through reviews, people look up to Google reviews as their go-to platform.
People always look forward to reading reviews before finalizing a purchase. Be it a salon-related decision, or a choice between two footwear brands, prospects always reach out to the recommendation of the existing brand users to get clarity about its quality.
This is why brands have started to embed Google review widgets into touchpoints like their websites to reap incredible benefits. In this blog, we are going to tell you about a few tools that can be used by the marketers of today to embed Google reviews into their websites.
Additionally, they will also get to know about the benefits of using this strategy. Without further ado, let’s get started!
Best Tools That Can Be Used By Marketers To Embed Google Review Widgets
Here are a few responsive tools that can be used for embedding Google review widgets on your website.
1. Tagembed Widget
We are starting off the list with Tagembed, a super responsive and leading social media aggregation platform that enables the users to seamlessly collect, curate, and embed social media content from various sources including Google reviews.
The users can select their connection type while aggregating the content. They can choose either from Google places or their Google my business page. Once the content is aggregated, the users can increase its effectiveness and impact by using the features of the tool. Tagembed comes with various customization options to choose from. They can select from styling options like fonts, colors, themes, templates, etc. If the users wish to maintain premium quality content, they can do so by using the profanity filter of the platform.
Moreover, the users can keep the performance of the widget in check after making it live on the website by getting insights like total impressions, likes, overall engagement, etc. The other features offered by the tool are automatic updates and a back support team.
2. Elfsight
Elfsight is another great option for marketers to easily collect and embed Google review widgets on their website. The highlight is that the users can see how the widget would look after being published on the website.
Additionally, the users can also adjust the height and width of the Google review widget to match the requirements of their website.
3. Snap Widget
The last option on the list is the Snap Widget, another responsive option to easily collect, curate and embed Google reviews on the website.
The Snap widget comes with a wide range of additional features that can make the widget much more impactful and effective. The users can use the customization options, content moderation panel, advanced analytics, and back support assistance to all its users.
Overall, the Snap Widget is a great and super responsive tool that completes the embedding tasks in a few easy steps.
Why Must Brands Embed Google Review Widget On Their Website?
1. Amplify The Engagement Of Your Website Visitors
The potential customers of a brand reach out to the website of a brand when they want to know more about it and its products/services.
Therefore, it needs to have content that is engaging and converts potential customers to regular customers. Potential customers look forward to going through the reviews and recommendations of the customers before making a purchase.
Embedding the reviews of the existing customers of a brand on your website can push your website visitors to increase their dwell time on your website, leading to more engagement.
2. Improve The Overall Look Of Your Website
Visitors look forward to going through a website that is visually appealing as well. Simply having texts on the website is not enough and may disinterest the website visitors.
When you embed a well customized and put-together widget on your website, you will immediately improve the overall presence and presentation of your website.
3. Build A Social Proof Of Your Brand
Displaying Google reviews on the website is a great move adopted by brands to display the validation of their customers. One customer tends to trust the word of another customer!
This is the ultimate truth and all marketers have come to this realization. Google reviews come in super handy for brands to build their social proof as they are unscripted and come directly from their existing costumes. Embedding the Google review widget on the website will be proof that your customers vouch for your brand and enjoy using it.
Key Thoughts
This brings us to the conclusion section of the post and you are aware of everything about the Google review widget and its relevance for your business!
This strategy will surely bring a remarkable difference to the profitability of your business and even after knowing about the benefits and the best tools you are still not ready to leverage it, then you are missing out on a lot.