Analyze and Maintain Google My Business Page

 

Locate the correct Google My Business (Buy Facebook followers)URL (GMB) and add it to your Local SEO Audit Spreadsheet.

To ensure that your business’s NAP, category, and subcategories are correctly represented on your MB listing, follow Google’s guidelines. These are GMB audit activities.

 

Google Search Engine Results Page.

 

Locate the correct GMB page and claim it.

Duplicate listings can be found and destroyed.

Local listing should not be penalized.

Your GMB should be associated with a valid email address for your business (i.e., Not a generic Gmail account.

Listing verified

Correct business name

Correct address

You should use a phone number that matches your website and other listings. Not an 800 number.

Proper URL to point to the correct page of the website. Depending on the site structure, it may be logical to link to the home page or a specific location.

Select the proper category and subcategories.

 

Exact business hours.

Complete Profile

Reviews & Reputation Management

Local reviews can have a significant impact on local search rankings.

They can make or break local businesses regardless of how high their keywords rank.

It would help if you spent time consistently getting them with the service or directory. We strongly discourage the purchase of reviews for any directory.

 

It isn’t enjoyable to see how many businesses don’t pay attention to their online reputation. There are many attributes that reviews can address. Buy Facebook followers

 

Positive sentiment: Positive sentiment can increase your company’s search engine results and consumer confidence.

Uniqueness – Avoid rewriting the same review on different websites — they could be ignored.

From Power User – Some services, such as Yelp, have elite users or power users whose reviews carry more weight.

Google My Business reviews – Do you have ten reviews with at least four stars or more?

Do you not have at least ten reviews with a 4-star aggregate? In some industries, ten reviews can be a good starting point.

The guidelines require that reviews be genuine, authentic, and leave a review for the business. Google guidelines, unlike Yelp, allow you to remind customers about leaving a review.

Top-of-the-line review sites: List the most popular third-party review websites for your niche.

You should ensure they have 5-10 reviews and at least a 4-star rating. Google Analytics can show you the referral traffic depending on your niche.

This can be sorted by top referrals to see which sites send the most traffic. It’s a brilliant idea to improve your rating if they allow reviews.

Follow the guidelines of third-party review sites and obtain them whenever possible. You should also read negative reviews and address them.

Negative reviews deserve a proper response. Begin by offering a sincere apology, and then take steps to rectify the situation.

If the directory allows you to do so (Yelp allows), you can also take the matter offline. Request that the review be removed if it is against the directory policy. If you don’t have many positive reviews, it is possible to overcome any negative reviews.

This article will provide more information about reviews. Quick Sprout has received 5-star reviews.

 

Continuous Improvement and Citation Analysis

You can get relevant and high-authority citations. Quantity is not as important as quality. Citations refer to the listing of your business name and address (NAP) on the internet.

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Structured citations, such as your Yelp listing, are approved business directories. Unstructured citations are also possible. Buy Facebook followers

Unstructured Citations are mentions of your NAP that do not necessarily appear in a business directory. If the local newspaper mentions your business, they may also include your name, address, phone number, and contact information in their online article.

 

You may have created citations, or they could have been created and sold by aggregators. No matter how they were created, you need to ensure that the information represents your business accurately.

It will help if you manage your online reputation. Listings are crucial for local search and, more importantly, your online reputation and visibility. Duplicate listings can hurt your local SEO rankings. Customers might not be able to find the correct listing and leave.

 

Your goal in citation building should be to ensure your business is listed on all the primary citation sources. This analysis can be done using Whitespark’s top 50 citations list or Hubspot’s blog.

You will also need to verify your location with an iOS device and ensure that your business is included in Apple Maps.

 

These are the items you should include in your citations optimizing activities.

 

Data aggregators are the companies that provide business databases to local search directories. These data holders submit your business information for other directories.

Factual, Acxiom and Localeze are the primary data aggregators for the United States. Check that these aggregators correctly list your business. Moz Local is the best place to do this.

This is a worthwhile investment because it allows you to verify the aggregators yourself. It would cost much more than a MozLocal annual subscription. Buy Facebook followers

Find new high-quality sources of citations – Even if your top 50 citations have been in great shape, you may still need a few more, depending on your industry.

Quality unstructured mentions and citations are essential. Find out which niche websites are available for your business type. Brightlocal is a great place to search for niche-specific citations.

Create a local link-building strategy. Mathew Barby’s SearchEngine guide contains a list of creative local link-building strategies.

Verify that your business is listed on Apple Maps. Log in to Apple Maps Connect and verify your NAP.

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