In today’s digital world, any business that does not have an ecommerce site is at a significant disadvantage when it comes to boosting sales. Despite the fact that people are coming to stores to take advantage of the loosened Covid limits, internet sales climbed 9.3% in the second quarter of 2021.
Companies of all sizes are looking for efficient tactics to help them grow their ecommerce business, especially in such a crowded market. It’s easy for business executives to get sidetracked from what’s actually important – raising sales — with all of the demanding and dynamic aspects to consider when operating a platform, ranging from marketing to crucial KPIs and different management tools.
So, how can businesses ensure that they’re providing the most user-friendly experience possible in order to start increasing sales?
1. Keep an eye on the bounce rate
Any sale process has a foundation that extends beyond the product or service being sold. Effective communication allows you to build genuine relationships with your customers, which leads to increased sales. But how can we quantify this interaction through our ecommerce and ensure that we’re reaching the appropriate people?
The bounce rate of your website will provide you a clear picture of how important and relevant your content or page is to your target audience. Keep in mind that a high bounce rate indicates that you have failed to persuade a consumer to make a purchase, that your site is difficult to navigate, or that your marketing and onsite messaging are out of sync. A low bounce rate, on the other hand, suggests that the user has interacted with your page or found the information they require.
You may improve your bounce rate in a variety of ways. The most important step is to tailor your content in order to engage with your audience and meet their wants and pain areas directly. Customer engagement increases as a result of the enhanced value you transmit on your site, resulting in decreased bounce rates.
2. Lower the number of abandoned carts
Consider yourself in a supermarket, picking products out of the various aisles and placing them in your cart. Then, all of a sudden, you change your mind and decide not to forward with the transaction. What happened to cause you to drop out of the experience? Perhaps the check-out queue was too long, the pricing was incorrect, or the clerk clocked out right as you were about to pay.
Cart abandonment rates in ecommerce show irregularities in the customer’s buying experience, much as they do in real life. There are, however, a slew of options for combating cart abandonment and influencing sales:
Display a check-out progress indicator on the check-out page so that the visitor is aware of the next stages and the process is simplified.
Make sure that getting from the store to the cart is as simple as possible. No customer wants to spend a lot of time putting products in their cart just to have it all vanish when they return to the website or click the wrong button.
Throughout the checkout process, include a thumbnail product image to reassure customers about what they’re buying.
Make sure your pricing is transparent – clickbait is the surest way to lose a business. In our own experience, when we altered the pricing structure and removed surprises during checkout, our clients’ conversion rates climbed by a staggering 5%.
3. Include testimonies
It’s critical to establish trust, especially if the item isn’t in front of the customer at the time of purchase. This means that relying on good feedback and experiences will help your website and business move in the right path. Make sure they’re visible as soon as the checkout process starts, and they’ll assist your customer relax when making a purchase.
4. Make the check-out procedure easier.
On an ecommerce site, the checkout procedure may make or break a sale. When considering how to influence a sale, keep your consumer in mind and make sure that the content, payment choices, and overall process fit their lifestyle and purchase patterns. The more transparent this procedure is, the more successful your sales will be.
To maximise the chances of closing a sale, avoid any hidden fees and provide straightforward, unambiguous information.
5. Make sure your privacy and security are protected.
When administering an ecommerce platform, businesses frequently manage sensitive client information. When users share personal information and trust you with sensitive data like credit cards or other payment methods, ensuring privacy and security offers them more confidence and trust in your site and business in general.
Add any trust signals or security logos to your site, especially during check-out, to give your customers peace of mind. Building trust is the first step toward developing long-term commercial connections.
To summarise, your internet store is an extension of your physical store, and both require an analytical and precise approach to achieve greater success. Because of the recent pandemic, a large number of online consumers have developed certain intuitive expectations based on their previous experiences with large ecommerce behemoths like Amazon — trust, convenience of payment, after-sale experience, and ease of return. Riding the ecommerce growth wave will be extremely beneficial to an online firm that is in line with these expectations. You can expect a large rise in revenues as well as a better client experience and relationship if you use the tactics outlined above. Allow your company to be as open and trustworthy as possible, and begin optimising your internet presence to boost sales.
Source: ecommerce platforms , online selling platform
