When a company carries out a search engine optimization program, whether it is done at home or outsourcing to top Houston SEO company services, most of the attention (and correct) is focused on the company’s website. This is an aspect where there is a feeling of control – after a website is released into the wild, the company must see how the site is on all other websites out there, whether other sites use ethical SEO tactics or not.
Apart from the changes made to the company’s website, the assumption is often the company and, if using one, its SEO service, has zero control over what appears in search engine results. However, this usually doesn’t happen. Often, you or SEO services can have a direct effect on search engine results by monitoring your competitors and reporting them to the major search engines when SEO techniques used on their site fall outside what is popularly called SEO Ethics. (Please note that while I believe that the word “ethical” too often, “Ethical SEO” has become a standard phrase to describe white hat techniques, and hence is the phrase that I use in the entire article.)
Main competitor
To start, let’s specify competitors. Almost every company has at least a handful of other companies that are considered the main competitors – who sell the same products and services, namely the same size, and so on. It is important that SEO efforts (or lack) of these competitors, whether they use ethical or no SEO techniques, are monitored regularly. If they have not hired their own SEO service, or if they have not started doing SEO at home, you will have peace of mind knowing that the use of this channel, for now, is yours. If your competitors start a SEO campaign, with or without outside SEO services, you can learn a lot about their sales tactics and marketing by evaluating the keyphrases they are targeting. And you can also investigate whether they use ethical SEO practices in their campaigns.
Your online competitor
It is important to remember that it is not possible for searchers to decide only between you and the main competitors you have registered. They will consider any company that fits their special needs and that appears for their search terms. This is why your criteria for online competitors must be expanded to include any company that offers products or services like you outperform you for one of the targeted keyphrases. If your internal staff or SEO services you don’t just monitor your search engine position but also analyze companies that appear above you in search results, you can often identify competitors who look forward where you were not aware of the future – your future competitors future.
Violation
This brings us to the main problem of ethical SEO. Search engine optimization is still a very new concept for most companies. Even the most respected companies can make mistakes in this arena, either by choosing Seo services wrong, or by trying to avoid renting SEO services at all by taking it at home with good-meaning people but do not meet the requirements. For example, the German BMW site was recently deleted temporarily from the Google index to use the door page – something that was not considered an ethical SEO practice. It stands for reasons that your competitors are also not immune to violations.
Poor company
There are very well-known examples of smart and established companies that rent SEO services that put them in a worse situation than before they pursue SEO – by issuing their site from the major search engines for violating the provisions of engine services, for example. Not long ago, there are well-published examples where most clients from Las Vegas SEO services are punished. Almost all clients claimed that they were not told that the company did not practice ethical SEO and therefore they were at risk.
SEO companies are generally divided into two camps – called “white hats” (those who use ethical SEO practices and will never intentionally violate the provisions of search engine services) and called “black hats” (which do not use ethical SEO practices and who will Trying to break down the latest algorithms and exploit slits to achieve rankings at any cost). There is no invalid approach – not against the law to violate the provisions of search engine services. In addition, black hat techniques can be very effective. However, the tactics are at risk, and anyone who employs SEO services that wear black hats and do not use ethical SEO practices must definitely be given this risk in advance.
Internal resources
Companies are often tempted to avoid employing SEO services by doing SEO in-house, and the project almost always falls into the IT department that has been burdened. The problem with approaching SEO from a strict technical mindset is that the strategy used, such as the targeted keyphrase phrase, does not have to be in line with the aim of the marketing and sales department. In addition, IT resources will usually approach SEO from a pure technical point of view, without realizing ethical SEO practices, and this can cause problems. Limorns are very real possibilities, and it is difficult to return to the index after your site has been deleted.
Monitoring
A thorough SEO service will monitor not only a handful of competitors that you consider important but also the site that appears higher than you for one of the search phrases of your choice. This may be rather controversial, especially for every SEO service or webmaster that uses tactics that are prohibited by the provisions of search engine services. However, many Seo Hat White services consume liabilities to their clients to routinely monitor the site of each competitor found on the machine to ensure it uses ethical SEO techniques.
There is a reason why every major search engine has a form to report a site that does not use ethical SEO tactics and which violates the terms of service so that these sites are then punished or eliminated. Spam filters cannot capture all violations without also issuing a large number of good sites. Search engines rely on their users to help them keep their indices clean and free from sites that do not use ethical SEO tactics. There are many techniques for sending spam machines – too much to list. However, good SEO services not only know what all these techniques are but know how to identify them when they see them so they can be reported to the machine accurately.
The end result
Business is business, and your interests often go directly to your competitors. When you report a website that does not use ethical SEO, it is very likely to be deleted. This means there is one fewer company that you need to worry about in the online arena, at least for now. If the site in question outperforms you, you also get additional benefits to seeing your ranking increases because the violation page is deleted – provided, of course, that you use ethical and clear SEO techniques from your violation, or you might be reported by your competitors or SEO- services.
