A virtual trade fair has an interactive 3D environment that mimics a physical event, as well as capabilities that engage a worldwide audience. Anybody with an electronic gadget can access it as a result. With each passing day, virtual trade events are getting increasingly popular. This is due to the fact that they alleviate problems like complex event preparation, low audience turnout, restricted reach, and exorbitant expenditures.
So, what makes major companies choose virtual trade events over traditional trade exhibitions?
Cost savings, increased reach, and the opportunity to track results.
Let’s take a deeper look at the features and technologies that make virtual trade exhibitions so popular. As a result, this sort of event is a tremendous opportunity for organisers, exhibitors, and participants from all over the world.
Benefits:
- From the moment they enter your event, provide your audience an outstanding experience. Create a fantastic atmosphere by beginning with a rich, aesthetically appealing landing page.
- Then, for your exhibitors and attendees, create a completely customisable interface. In brief, virtual trade displays eliminate the need for new layouts to be downloaded. Rather, they provide a fully customizable platform to leave a lasting impact.
- Setting up booths and pursuing merchants for marketing materials are significant headaches, let’s face it. Virtual trade shows are an excellent substitute. They allow you and your exhibitors to promote their brands throughout the event.
- To achieve the objective of a successful event, you must guarantee that visitors and exhibitors engage as much as possible.
- Live chat capabilities make it easier to deliver information and support to guests. This makes converting leads to sales a lot easier. In addition, by answering FAQs in group chat rooms, you may enhance your conversion rates. You may target numerous internet prospects at the same time this way.
- You’ll have to keep your viewers informed with real – time updates during the event, just like any other event. Using pop-up alerts, you may capture the attention of your participants at a virtual trade fair. Keep your audience updated at all times with pop-up announcements.
- You wouldn’t have to fret about your speakers’ availability or time zones if you’re using a virtual platform. Live webinars may be used to reach out to huge groups of people at once. On-demand recordings can then aid to increase that exposure.
- Exhibitors may use virtual trade exhibits to show off their goods and services to the rest of the globe. They essentially assist in the conversion of worldwide prospects into sales.
- Every event host wants to improve attendance and increase the amount of time people spend at their event. Organize fun competitions and games, such as scavenger hunts, quizzes, and other activities. You may also utilise games to lead people to certain parts of the event.
- Online trade exhibitions, unlike real trade shows, give full statistics at the end of the event. This helps you to calculate your return on investment for future plans.
- Furthermore, if your exhibitors so want, they may keep a tight eye on and regulate certain exhibits. You can provide this service upon request. Then they’ll have access to authentic reports to help them achieve their goals.
- Even when the live aspects of your event have been removed, you may keep it running. A virtual platform, unlike a physical event, allows for this.
- Exhibitors can be notified when their booth is visited, if they have questions, or if they have made a purchase. In the meanwhile, organisers can continue to advertise the event through newsletters and social media to keep it active. In addition, for optimum visibility, businesses can make conferences and other information accessible on-demand.
So, how exactly do you host a virtual trade fair?
-
Research platforms before making a decision.
Before you start, request a demo from your solution vendor and put the technology to the test. Make sure that your platform is user-friendly for everyone, not just professionals, all over the world. If you’re not content with one platform, try another. It’s possible that a platform that worked for a friend might not be right for you.
-
Recognize your security requirements
The event security choices provided are critical to its success. Inquire about the security mechanisms used by your virtual event provider. This is necessary for the safety of attendees, sponsors, and hosts.
-
Plan ahead of time
Identify your goals, create explicit team goals, and align expected outcomes. After that, you can go in the desired direction.
This also aids in the monitoring and regulation of the event as it occurs.
-
Create a marketing strategy
Create a multi-channel marketing approach that is comprehensive in nature. The next part will take you through a comprehensive marketing guide.
-
Provide high-quality material to your audience.
Virtual trade exhibits allow you to showcase a variety of material types on your platform, including documents, presentations, and videos. Take advantage of this opportunity to contact your team and sponsors. After that, come up with some session ideas and material. Additionally, gather sales brochures, marketing films, and any other relevant PDFs to present during the event.
-
Make a calendar of events.
The majority of trade exhibitions last a few days. As a result, your attendees will want a schedule that includes the whole programme. Additionally, this calendar should include the times when trade is open. Make sure your strategy takes into account different time zones. Make the schedule available on your landing page so that prospective guests and exhibitors may access it whenever they want.
-
Use data analytics to keep track of the event.
One of the most appealing aspects of a virtual event is the ability to track and analyse your progress. Unlike a traditional trade exhibition, you will be able to measure and justify your final outcomes.
Trade exhibitions are an excellent method for businesses of all sizes to advertise their brand and present their products to a wide range of people.
They provide you a huge advantage in terms of generating qualified leads and increasing your sales. But none of this is truly lucrative if it necessitates a significant investment of time and money.
As a result, virtual trade exhibitions are reinventing how corporations might maximise revenues while also preserving the environment. What’s more, guess what? As your company expands outside national lines, the potential are only beginning to bloom.
