Developing an E-commerce website is an exciting way to expand your business and establish your online brand. Not only does it allow you to reach local customers but also affords many entrepreneurs and businesses the opportunity to expand internationally. But developing a secure and an impressive E-commerce website can be challenging if you don’t have the technical knowledge.
When you produce a retail website, customers should be able to find what they are looking for with ease. The pages should be interactive and the option to transact made secure for the protection of all customers. So, once you’ve decided on an E-commerce website, there are a few factors you need to create a functional, high-performance, and professional website to represent your business.
With the following tips from an expert Ecommerce Website Development Los Angeles businesses will be well on their way to establishing a strong online presence.
Responsive Web Design
For any E-commerce website to be successful, it has to be compatible with mobile devices. In 2017, more than 25% of online sales were conducted using mobile phones. That says a lot about the direction of E-commerce and the convenience that customers seek when performing transactions. A website should be scaled for mobile and tablet screens and all features including payment buttons and shopping carts should load quickly and seamlessly to complete transactions.
Focus on Security
One factor that online shoppers value when transacting is security and confidentiality of personal information. To improve the security of the E-commerce website, it should integrate SSL technology for the encryption of information such as credit card details, physical addresses, phone numbers, and more.
If your business is to accept credit card payments online, it must also be PCI compliant. This ensures that you meet the necessary regulations and security practices to offer these services to your customers.
Optimize the Performance of the Site
Websites that take 3 seconds to load simply lose customers. When someone is searching for a particular product, service, or information online, they want it quickly. This means fast loading pages from the content to the transactional buttons and features, so you don’t lose customers to your competitors.
To create website optimization, compress the image files on the website to make page downloads more efficient. You can also incorporate caching to speed up the process of data transfer between web pages and the website server.
Search Bars and Filters
If your website is selling goods or services, it should have a search bar that online visitors and customers can use to find what they are looking for quickly and easily. The website can act like a simple search engine helping online users find what they are looking for with ease and precision.
Making Payments
Consider trusted and popular payment options such as PayPal, Visa, and Google Pay your clients can use to purchase goods on your website. It’s certainly not a good idea to introduce too many payment options when you first develop a website; however, failing to provide common payment services can deter potential customers from transacting on the platform. Include major payment providers and at a later stage you can introduce additional services.
Quality Shopping Carts
For retail websites and many sellers, the shopping cart is an important part of the buying experience. It shouldn’t be a complicated process, or you’ll end up with relatively few sales. What can include is the option for visitors to sign up as a member or to transact as a guest on your website. The cart should also be functional which means that shoppers should be able to toggle between their cart while continuing to shop or while viewing products. The baskets should also hold products for a short period to prevent one from losing the products in the cart after quickly logging out and then logging back in.
Customer Support Services
A necessary part of every new E-commerce website is ensuring that online visitors have access to customer support. If your customers run into some trouble with shipping, payment, or another issue online, they should be able to contact a support service via email, phone, or live online chat.
Sign-in Options
When customers enter the website, you can make a registration form available for them to sign in. If you don’t want to place pressure on shoppers or visitors to the site, you can make an online guest browsing feature available. This means that one won’t need a password or have to enter their email address to complete a transaction online.
Visual Appeal
Every E-commerce website needs to be appealing. It should be easy to navigate while attracting customers to the online pages with fast loading images, an attractive layout, and clear product descriptions. Customers should also be able to find what they’re looking for with ease.
Speak to Professional E-commerce Web Developers
For an attractive, optimized, and brand representative website, consult with a professional E-commerce website development company Los Angeles can provide. Experts will work to create a functional and secure platform to enhance the user experience while ensuring the necessary safety and security measures are in place.
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