A logo is a small graphic, or icon, that represents your business in its most basic terms. You probably see this tiny thing everywhere throughout your day-to-day life. Whether it’s walking down the street past your favorite coffee shop’s signage or scrolling through your Facebook feed and spotting an ad for a new clothing brand, chances are you’re looking at a logo.
Since logos are such important visual marks for brands, it’s key that yours stands out amongst the others.Brands are distinguished by their logos. Your business’s primary logo is the first thing your customers will see when they look at your products or ads.
Many companies are getting the help of custom corporate logo design services to create something that really stands out from their competitors, and they should. Whether you have a business that offers products or services, it is significant to have a logo people will remember. This way they can recognize your business when they are ready to shop for products and services.
With that being said, there are things to keep in mind when designing a logo to ensure it stands out and helps your company get the attention you need.Great logos aren’t made overnight, but with a little planning and some elbow grease, you can create a great logo for your business or organization.
Do you require a logo for your business or organization? Do you want it to be memorable and unique?
If so, check out these five tips from some of our logo designers.
- Start with the brief – Once you know your client’s business you can begin to be inspired by this and explore ideas.
Know your client-Keep it simple-Eliminate unnecessary details-Be unique-Know your medium-Test the logo design on multiple mediums.
- Brainstorm – Write down every word that comes to mind when you think about brands in the same sector as your client’s business. Don’t avoid clichés.
Your logo is the very essence of your brand. It’s what people will remember you for, it’s what people associate your brand with and, it’s the “face” of your business. That’s why it has to be great – and that’s why you have to put a lot of time, energy and thought into making it as strong as possible.
- Explore symbols that reflect their business – Look at the company name and try to come up with a variety of ways to illustrate it visually.
Be sure to include an additional tagline explaining the benefits of your product or service in greater depth.
- Mix it up – Try combining unrelated images together in unusual ways – have some fun!
Think in 3D (even though a logo is flat)
- Create a draft paper logo – Once you have a handful of potential logos, start drawing them on paper using a pencil or pen.
Logo design is far from easy, but if you have a thorough understanding of your client’s goals and follow these tips, you should have no trouble crafting a winner.
When you design a logo you have to pay attention to the client’s needs, your market and measure both against the competition. Use these pointers in your marketing and sales to give your logo an edge.
Ultimately, every logo boils down to personal taste, but it’s worth knowing what makes a good one before attempting to create your own. And don’t be afraid to consult professionals when you’re ready to make a new logo—they can help ensure that your design is just right.
Good luck!
